Six hundred young adolescents (11 to 16 years old) from 4 countries (Guatemala, Iceland, Mexico, and the United States) ranked the importance of 10 qualities of the opposite-sex ideal person. Those from the United States responded in an individualistic fashion; they ranked being fun, being sexy, and having considerable money as important for the ideal. Those from Guatemala responded in a collec...

We examine managerial work values and subsequent behaviors of Vietnamese managers that foreign investors may face doing business in Vietnam. To establish a global reference-point, we compare the managerial values of Vietnamese managers with those of Chinese and U.S. managers. The findings from this exploratory study, while not always intuitive, should help foreign investors to better understand...

This paper explores the influence of culture on inter-unit knowledge flows in multinational corporations. Based on literature review, the knowledge transfer process is categorized by the extent of exact copying of knowledge and the utilization of information technology. Individualism/collectivism dimension is chosen as the cultural factor. In addition, characteristics of knowledge are also take...

This article examines within-culture variance in the influence of values on perceptions and use of information technology (IT). Based on cross-cultural research, we suggest that cultural values influence technology acceptance and use. Specifically, we argue that masculinity/femininity and individualism/collectivism directly influence personal innovativeness with IT, computer anxiety, and comput...

D. Oyserman, H. M. Coon, and M. Kemmelmeier (2002) provide a most comprehensive review of empirical studies that used attitudinal surveys to capture cultural variations in individualism and collectivism. In the present article, the author suggests that the cross-cultural validity of attitudinal surveys can no longer be taken for granted. Moreover, the meta-theory underlying this literature (cal...

This paper presents the results of a study investigating the influences of cultures on communication media choice within a multinational organization (MNO). A questionnaire was used to collect data from 121 respondents of a multinational organization across four countries; Australia, Korea, Thailand, and Malaysia. Cultural level difference was found to influence perception of media richness, ta...

Cross-cultural IS research is beginning to mature; however, much is left to do. This article reviews the most popular conceptualization of National Culture and offers suggestions for improvements in measurement. While Hofstede’s culture dimensions ─ uncertainty avoidance, power distance, masculinity/femininity, and individualism/collectivism ─ are still widely used in many disciplines, it is no...

The main aim of this paper is to provide an introductory discussion of the issue of the human need for a Social symbiosis and Collectivism in the contemporary global community and of the constructive role that religion could play in delivering this global need. There are many ways to categorise ideologies and religions, but the most constructive is one between collectivism and individualism. In...