This paper examines the practice of advertising within the space of digital games. Additionally it anticipates the future development of advertising within the interactive entertainment spaces. A future that holds possibilities as varied as actual game sponsorship, product placement and brand integration within games, or cross promotional opportunities between digital games and other forms of e...

The continued interest in advertising and entertainment brings about important questions about the effectiveness of advertising when it is competing for attention with entertainment content. This research provides the results of an efficacy analysis of ingame advertising within the controlled environment of a race game, an environment in which advertising blends in naturally. The experiment was...

Recently developed interactive ray tracing systems combine the high-performance of todays CPUs with new algorithms and implementations to achieve a flexible and highperformance rendering system offering high-quality, interactive 3D graphics. However, due to its history in off-line rendering, interactive ray tracing has been limited to static scenes and simple walkthroughs. However, in order to ...

Spondyloarthropaties are the group of seronegative inflammatory rheumatic diseases affecting axial and perpendicular skelet. Most of the patients belong to the work active population and the longterm prognosis and outcome is poor. The diagnosis of ankylosing spondylitis is delayed over years, sometimes decades. Our perception of spondyloarthropaties todays is changing. Early diagnosis and agres...

With the increasing speed of todays computational devices (microprocessors as well as configurable devices, etc.), the memory interface speed becomes the limiting factor for the overall system throughput [HS96]. Several techniques1 to alleviate this problem have been developed. Since most of these techniques focus on the locality of instructions in a program [KT96], these methods can not be app...

Breastfeeding is a natural process. However, in todays environment, doing the thing not always easy, because there are many factors that influence success of this To achieve breastfeeding, mothers factors, babys and environment must be supportive. If one them fulfilled, breastfeeding process will optimal. Therefore, health workers highlight only mothers, but also families, husbands, mothers/in-...

The survival rate of medical emergencies depends highly on the intervention time and prompt medical care on the scene. The idea of “bring the doctor and medical equipment to the spot” was born in Hungary in the mid-1950s. The demand for advanced life support was a consequence of the fast growth of industry and traffic. It is worthwhile to review the development of the idea, the therapeutic meth...

Active networks is a framework where network elements, primarily routers and switches, are programmable. Programs that are injected into the network are executed by the network elements to achieve higher exibility and to present new capabilities. This work describes a novel active network architecture which primarily addresses the management challenges of modern complex networks. Its primary co...

todays applying concrete structures is more usual than other structures which are used in buildings as in most of the world’s countries the application ratio of concrete to steel has increased from 10 to 1. sometimes these structures require strengthening vulnerable members because of deficiency in their loading system in usual and critical conditions. there are different methods for strengthen...