نتایج جستجو برای: humanistic marketing
تعداد نتایج: 55396 فیلتر نتایج به سال:
A paradigm change from mechanistic to humanistic management theories and practices is underway, exemplified in a shift from an economics oriented at the fictional homo oeconomicus towards novel models oriented at the real conditio humana. This methodological turn brings about both the opportunity and the necessity of re-orienting management theory as well as business education to the idea of hu...
Multimedia content shared within social networks has become one of the most interesting research fields in the last few years. This paper investigates how this undoubted emerge in enriched, geo-tagged multimedia content has evolved over time within the humanistic framework of the Flickr social network and summarizes numerous content mining techniques in the process. It attempts also to identify...
The purpose of this study is to establish hierarchical structures for the performance evaluation of vague, humanistic complicated systems. To overcome the difficulties due to partial information and the vagueness of human knowledge and recognition, a fuzzy relation-based clustering method is proposed to model this evaluation. First, the effects of different max-ti compositions on the formation ...
The present study investigated a labeling bias against behavior modification in work organizations. Groups of individuals in favor or opposed to the use of behavior modification in industry were formed. The identical videotape of a performance appraisal interview was shown to these subjects after half of each group had received a humanistic, and the other half a behavior modification, descripti...
the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...
Potatoes are the third most important food crop in Iran. But fluctuations in the production of potato have made imbalances in supply and demand. Lack of appropriate planning for cultivation and marketing operation and farmers’ little knowledge of marketing provides a ground for uncertainty about marketing. To compete successfully in markets, knowledge on marketing is necessary. Succeeding in ma...
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