This study investigates what three large, multinational hospitality companies do in practice when evaluating and making IT investment decisions. This study was launched in an attempt to 1) learn more about how multinational hospitality companies evaluate, prioritize, and select IT investments in the context of hotel GDS; 2) call attention to an important and costly topic in hopes of improving c...

Harrah’s Cherokee Casino and Hotel is an extreme and unusual example of revenue management techniques. Typical revenue management installations yield revenue enhancements of 3-7%. Harrah’s, chainwide, has seen 15% improvements, with Harrah’s Cherokee Casino and Hotel perhaps the most excessive beneficiary, despite serving no alcohol and having no traditional table games. Further, many tradition...

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This paper presents text mining using SAS® Text Miner and Megaputer PolyAnalyst® specifically applied for hotel customer survey data, and its data management. The paper reviews current literature of text mining, and discusses features of these two text mining software packages in analyzing unstructured qualitative data in the following key steps: data preparation, data analysis, and result repo...

Price differentiation describes a marketing strategy to determine the price of goods on the basis of a potential customer’s attributes like location, financial status, possessions, or behavior. Several cases of online price differentiation have been revealed in recent years. For example, different pricing based on a user’s location was discovered for online office supply chain stores and there ...

The constant changes in the preferences of national and international travelers influences the performance of the hotel industry thus creating the need for hotel managers to continue in the search of methods that help to predict the preferences and necessities of the travelers with the objective to obtain improvements in their planning and the development of strategic services. As a solution to...