A self-assembled monolayer (SAM)-based fluorescent film was designed and prepared by chemical immobilization of a novel oligo(p-phenylene- ethynylene) (OPE) with cholic acid moieties at the ends of its side chains (Film 1). As a control, a similar film, Film 2, of which OPE brings no side chains, was also prepared. The structures of the films were characterized by contact angle, XPS, ATR-IR and...