نتایج جستجو برای: guerrilla marketing

تعداد نتایج: 52897  

Introduction: Internal marketing is a management tool that provides the ground for providing quality services by paying attention to managers as internal customers. The aim of this study was to determine the correlation between internal marketing and service quality with the mediating role of market orientation in sports clubs in Kermanshah province in 2020. Methods: The present study is a desc...

2015
Ross Gordon

This article considers the role of the four Ps marketing mix model in social marketing, arguing that given reconfiguration of the marketing mix in the mainstream marketing discipline, and the characteristics of social marketing, a re-thought and re-tooled social marketing mix is required. A brief review of the four Ps marketing mix model in the mainstreammarketing and social marketing fields is...

2007
Fu-Lai Tony Yu Feng Chia Shan-Yu Chen

The abundance of active and innovative entrepreneurs has been ascribed as one of the main reasons for Taiwan’s miraculous economic development. This paper expounds upon the past 60 years and how Taiwanese business behaviour has been manifested by adaptive entrepreneurship. Taiwan’s entrepreneurs exercise their alertness to opportunities, use guerrilla strategies to profit whenever possible, man...

محمدی, شهریار , کریمی دهکردی, کیوان,

E-Commerce is going to be remembered as one of the most important concepts of the twentieth and twenty-first centuries, for a very unique reason: it is the combination of , business, marketing, and design. As well as the others, marketing has a long history. However, raising the Internet and e-commerce turns its utilization and practice into a modern way, as well as the others. One of the moder...

ژورنال: آبزیان زینتی 2014

For achievement an efficient management in food processing centers all of the factors that they may effects the products should be considered. These factors are including planning, designing, site selection, instruction, requirements, production capacity, and cost and marketing management. For food marketing all of the marketing factors also should be studied. These factors can be included scie...

Journal: :مدیریت بازرگانی 0
شهرام آزاد مربی دانشگاه آزاد اسلامی، دانشکدۀ علوم انسانی، واحد اهر، ایران

this research is a field study research done in purpose of consideration of marketing status in small industries. the results help managers of small industries in decision making and researchers in their investigations to devise marketing solutions for small companies' issues. the simpson-taylor model was applied as the research model. it considers the status of marketing in small industri...

Journal: :تحقیقات اقتصاد و توسعه کشاورزی ایران 0
حسین یادآور دانش آموخته دانشگاه تهران و استادیار دانشکده کشاورزی، دانشگاه تبریز یوسف حجازی پردیس کشاورزی و منابع طبیعی دانشگاه تهران سید محمود حسینی پردیس کشاورزی و منابع طبیعی دانشگاه تهران ایرج صالح پردیس کشاورزی و منابع طبیعی دانشگاه تهران

the main objective of this descriptive research was to determinate the components related to an expansion of marketing of flowers and ornamental plants. the statistical population of the study consisted of all floriculturists (4920) in tehran, markazi, gilan, khozestan, and razavi-khorasan provinces as well as extension experts. a sample of 234 floriculturists was selected by use of “cluster pr...

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