The present research shows that although people believe that learning more about others leads to greater liking, more information about others leads, on average, to less liking. Thus, ambiguity--lacking information about another--leads to liking, whereas familiarity--acquiring more information--can breed contempt. This "less is more" effect is due to the cascading nature of dissimilarity: Once ...

Two distinct patterns of sweet taste liking have been described: one showing a peak liking response in the mid-range of sucrose concentrations and the other showing a monotonic liking response at progressively higher sucrose concentrations. Classification of these patterns has been somewhat arbitrary. In this report, we analyzed patterns of sweet taste liking in a pilot study with 26 adults inc...

Leptin-deficient patients report higher "liking" ratings for food, and leptin replacement therapy normalizes these ratings even before weight loss is achieved. Since animals cannot report their ratings, we studied the relationship between leptin and food reward in leptin-deficient ob/ob mice using a optogenetic assay that quantifies the reward value of sucrose. In this assay, mice chose between...

Background and Objectives: Automatic hedonic ("liking") and incentive ("wanting") processes are assumed to play an important role in addiction. Whereas some neurobiological theories suggest that these processes become dissociated when drug use develops into an addiction (i.e., "liking" becomes weaker, whereas "wanting" becomes exaggerated; e.g., Robinson & Berridge, 1993), other theories sugges...

OBJECTIVE Reinforcing value (motivating value) is a stronger predictor than hedonic value (liking) for engaging in drug use, gambling, and eating. The associations of reinforcing value and liking with physical activity of adults have not yet been studied and may depend on the modes of exercise (e.g., aerobic/cardiovascular exercise, resistance training) under consideration. The purpose of this ...

BACKGROUND AND OBJECTIVES Over the last decade, there has been a surge of studies examining implicit processes underlying addiction. Some implicit measures are assumed to reflect "liking" whereas other implicit measures are assumed to reflect "wanting". There is, however, little evidence to back up this claim. We examined whether implicit and explicit measures of wanting and of liking are diffe...

Insects may potentially provide an alternative protein source. However, consumers not easily accept insects due to feelings of disgust. Therefore, identifying early adopters insect-based food products determine their future acceptance. This study was conducted (1) identify adopter Mind-Sets products, (2) product features would prefer in product, and (3) differences different countries. Two stud...

Sensory liking influences dietary behaviour, but little is known about specifically associated individual profiles. The aim of the present study was to investigate the associations between liking for fat-and-salt and fat-and-sweet sensations and sociodemographic, economic, psychological, lifestyle and health characteristics in a large sample. Individual characteristics and liking scores were co...

Evidence of global dietary fibre (DF) deficits provides impetus for research to develop new food products and reformulate commonly consumed foods enable the transition more healthy diets. The main aim study was evaluate sensory properties consumers’ perception, liking, willingness buy wheat–rye bread fortified with DF. combined expert profiling consumers evaluation DF in blind informed conditio...

Although the effects of dietary fat and carbohydrate on satiety are well documented, little is known about the impact of these macronutrients on food hedonics. We examined the effects of ad libitum and isoenergetic meals varying in fat and carbohydrate on satiety, energy intake and food hedonics. In all, sixty-five overweight and obese individuals (BMI=30·9 (sd 3·8) kg/m2) completed two separat...