The purpose of this study was to reevaluate the multi-dimensional model of humor creation, which is comprised of three dimensions: humor motivation, humor cognition, and humor communication, using in vivo (natural setting) methodology. Thirty-four lecturers from colleges and universities completed a questionnaire. Additionally, 1530 students observed these lecturers and evaluated their sense of...

The present study examines the effects of humor and relevance on memory for factual statements. Participants (N=48) read pairs of statements. Each pair included a fact that was always nonhumorous, and a joke that was either humorous or nonhumorous and relevant or irrelevant to its paired fact. In a later memory test, recall of pairs (i.e. both fact and joke) was better when the joke was humorou...