We present an on-going project that explores how consumers process electronic word-of-mouth (EWOM) recommendations from electronic word-of-mouth systems (EWOMS). Conceptualizing EWOMS as an informant-mediated persuasive environment that comprises of many communication elements and drawing on the accessibility-diagnosticity model and the elaboration likelihood model, we identify the critical rol...

Social Media platform continually assisting industry as a media promoter for its customer. This study aims to determine how the influence of electronic word mouth on TikTok purchase intention Somethinc skincare products through brand image. uses quantitative approach with data collected using survey method. The research instrument used questionnaire distributed via google form. number samples i...

The rise of online transportation services is a challenge for companies to offer the best service. This phenomenon one references in research conducted by author. purpose this study was determine effect corporate social responsibility (CSR), electronic word mouth (e-wom) and service quality on customer loyalty. population people who live West Jakarta use Grab/Gojek follow media accounts Faceboo...

Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims examine effect of experiential marketing on conservation value, e-WoM (electronic Word Mouth), and mediating customer value relationship between in rural destinations. Hence, a survey was conducted 125 visitors with structured questions used PLS reveal e-Wom, where mediation function. Thus, c...

Electronic word of mouth (E-Wom) is currently something that needed and considered by consumers before choosing to use or consume something. In addition e-wom, also consider the image a company. The better company's positive reviews, more it will make believe in consuming using brand. This study aims determine effect e-wom brand on online shopping behavior through purchase intention Shopee user...

The study examines the consumer’s acceptance of product recommendations from web-based word-of-mouth systems (WWOMS). Conceptualizing WWOMS as an informant-mediated persuasive environment that comprises many communication elements and drawing on the accessibility-diagnosticity model and the theories of informant-mediated communications, this study identifies the critical roles of WWOMS informat...

with the increased confidence in the use of the internet and the world wide web, the number of electronic commerce (e-commerce) transactions is growing rapidly. therefore, finding useful patterns and rules of users’ behaviors has become the critical issue for e-commerce and can be used to tailor e-commerce services in order to successfully meet the customers’ needs. this paper proposes an appro...

This study aims to examine the influence of variables Celebrity Endorser, Brand Image, and Electronic Word Mouth on Purchasing Decisions among Shopee e-commerce users in Indonesia. research is a causal quantitative data collection tools using closed questionnairevia google form. The population this were Indonesians who shop number samples 80 people. sampling technique used reseach isnon-probabi...