Alcohol misuse poses a serious public health challenge in Wales. The Public Health Wales alcohol team is working across Wales to reduce alcohol related harm, both acute and chronic, in the Welsh population. In order to achieve this aim, Pubic Health Wales has trained over 3000 people to deliver alcohol brief interventions. The team has diversified its target audience to encompass anyone who has...

BACKGROUND A growing body of evidence demonstrates that text messaging-based programs (short message service [SMS]) on mobile phones can help people modify health behaviors. Most of these programs have consisted of automated and sometimes interactive text messages that guide a person through the process of behavior change. OBJECTIVE This paper provides guidance on how to develop text messagin...

A hygiene intervention study reduced diarrhoeal disease transmission in rural northeast Thailand by promoting hand-washing and dish-washing behaviour. Most of the target audience did not recognize a connection between these behaviours and diarrhoeal disease, and therefore a social marketing approach was used to develop a campaign promoting behaviours through a variety of communication channels ...

The aim of the study is to analyse how English form address you translated into Polish in subtitles. investigation embedded framework (im)politeness theory. data used for comprise two types non-professional renderings: amateur subtitles (fansubbing) and written by sophomore students Philology. proves that fansubbers’ have a tendency foreignise translation ignoring sociocultural norms terms addr...

AUDIENCE-PERFORMER INTERACTION There is a very traditional set of expectations to an audience of a performance [5] and augmenting the audience with technologies can introduce complex interaction. This can provide rewarding experiences, but it can also make shows overly complex to run and (for example in the case of audience interaction via mobile technology) create audience split because of fra...

the aim of this study was to survey the effect of arousal by the presence of audience and music and their comparison on learning and performance of basketball dribbling. subjects were 36 healthy and non-athlete girls (mean and sd of age 21.8±2.23 years, height 163.4±6.19cm and weight 57.5±10.13kg) were divided into three groups of audience (n=12), music (n = 12) and control (n = 12) randomly. t...

find an aesthetic balance between the human and the computational. The iterative generative system can quickly fall into patterns that become either repetitive or overly chaotic. Finding the creative " cusps " teetering between these two extremes was the most rewarding aspect of the performance. While some of the results of interconnecting multiple feedback layers are unpredictable, the perform...

With technology and platforms for storytelling becoming more diverse, the potential for novel methods of storytelling has been expanded. The phenomenon known as transmedia storytelling involves telling a story across multiple media and has gained popularity both in terms of audience interest and research, especially given the wealth of methods for storytelling. The problem is that authors of tr...