Identifying potential customers among a huge number of users in microblogging is a fundamental problem for microblog marketing. One challenge in potential customer detection in microblogging is how to generate an accurate characteristic description for users, i.e., user profile generation. Intuitively, the preference of a user’s friends (i.e., the person followed by the user in microblogging) i...

This study addresses how environmental concerns affect the willingness of customers to pay more for green products. A quantitative approach with a survey was used gather data. results show that only loyal have

Earlier adopters of a product or service tend to be more valuable than later adopters. Does this empirical generalization equally apply to earlier adopters of a multichannel retailer’s new online channel too? This study segments customers on the basis of their responses to a new online channel and investigates the effects of their online channel adoption on purchase volumes across segments. The...

We analyze the organic and non-organic production choices of two firms by considering customers’ trust in organic food products. In the context of customers’ possible willingness to pay a premium price and their mistrust in organic food products, two firms first make choices on offering organic and non-organic food products. If offering organic products, a firm can further invest in the credenc...

AbstractPrint advertisements not only directly try to persuade buyers but also indirectly play a role in shaping their social attitude. An interesting area of research that as yet has received little or no attention is the study of the representations of females in magazines that their readers are mostly women. This study examined print advertisements in local family and health magazine from a ...

delivering perishable products to customers as soon as possible and with the minimum cost has been always a challenge for producers and has been emphasized over recent years due to the global market becoming more competitive. in this paper a multi-objective mix integer non-linear programming model is proposed to maximize both profits of a distributer and the total freshness of the several produ...

Nearly every retailer (or e-tailer) has a methodology for categorizing the products that they sell. However, most of them do not have a clearly defined system (or any system for that matter) for categorizing their customers by the types of products they buy. This is unfortunate since, in the rapidly evolving world of customer relationship management, this level of customer understanding is crit...

in designing a product designers should take in to consideration several factors such as customers’ needs and opinion as well as the designing features and the relationship between these two.since each designer has his own idea, it is worth for both designer and producers to find a way for combining the customer needs and the designing of the product increases with the rate of customer satisfac...