Business alliances, an important form of relationship marketing, are becoming ubiquitous. However, many alliances are unsuccessful. The authors provide an integrative model of alliance success based on sub-models that rely on the resource-based, competence-based, relational factors, and competitive advantage views of alliances. The authors then show how a theory of competition, ‘‘resource-advan...

International strategic alliances have become overwhelmingly used in today’s business environment. However, most of these alliances feature a very high rate of unsuccessfulness. Usually, business partners’ cultural distance is regarded as one of the main reasons that lead these alliances to their failure. Therefore, it is thought that companies belonging to similar national cultural environment...

For those Western multinational enterprises (MNEs) such as HP and IBM under the pressure of ongoing E-Business transformation, strategic alliances can be a very useful way. In this paper, we compare two MNE subsidiaries (HP and IBM) in Taiwan to analyze their e-service alliance strategies and the similarities and differences. We find that Taiwanese firms are interested in forming strategic alli...

Over the last two decades the world economy has dramatically transformed, with strategic alliances and partnerships across industrial and global boundaries becoming an important means to maintaining and regaining competitive positioning. In spite of an increase in partnership activity, alliances continue to face problems fuelled by factors such as partner opportunism, and cultural incompatibili...

Information technology-based alliances are rapidly spreading in organizations, which calls upon researchers to develop an adequate theoretical lens to examine this phenomenon and its key associated outcomes, such as the business performance of alliance firms. However, strategic alliances are mostly examined from a transaction cost economics perspective, and the results on performance are inconc...