The customer value concept is utilized to assess product performance and to determine the competitive structure of the new products. The analytical approach to the new product-market structuring based on customer value may be fitted well within the microeconomic framework. The measure of customer value as the product efficiency may be viewed from the customer's perspective towards a ratio of ou...

Purpose— This study aims to explore the factors affecting customer satisfaction in using mobile telecommunications; and investigate the relationship between customer satisfaction and behavioral intentions in mobile telecommunications service. Design/Methodology— A survey questionnaire was used to collect data from 400 respondents in Bangkok, Thailand. The multi regression was used to analyze an...

In the midst of digital business growth rapidly and Covid-19 pandemic that has lasted for several years, people tends to carry out all their activities from home, including fulfilling needs through various e-commerce services. This research model intends investigate important role customer perceived value in increasing online repurchase intention on sites Indonesia, such as Shopee, Tokopedia, B...

Based on the customer value theory, this paper studies the relationship between user participation in enterprise system improvement and perceived service value of enterprise systems in organizations. Survey results from 220 employees in a large-scale industrial enterprise reveal that user participation in system improvement has direct positive impacts on perceived service value. Furthermore, us...

The customer value concept is utilized to assess product performance and to determine the competitive structure of the new products. The analytical approach to the new product-market structuring based on customer value may be fitted well within the microeconomic framework. The measure of customer value as the product efficiency may be viewed from the customer's perspective towards a ratio of ou...