Retail trade has always been an extremely dynamic industry, especially in terms of innovation both products and business models, the application technologies marketing tools, digitalization retail processes rapidity transition to hybrid forms sales. The speed introduction new is increasing, so Ukrainian companies various sizes formats need take into account experience foreign retailers, hyperma...

Market Basket Analysis (MBA) system is a widely used technique among marketers, especially for undirected data mining analysis. MBA also known as product association analysis and the outcome of this called rules. The can be to schedule marketing or advertising strategies design catalogs different shop layouts. Discovering pattern from customer's buying habits in shopping stores was collected th...

For the last couple of decades consumer decision-making has been of increasing interest for retail as well as for consumer behaviour research. Food shopping constitutes a unique type of shopping behaviour. In comparison to other types of shopping, food is essential to life, and not often are there as many choices to be made in a short period of time as when shopping groceries. The purpose of th...

BACKGROUND The physical environments in which adolescents reside and their access to food stores may influence their consumption of fruit and vegetables. This association could either be direct or mediated via psychosocial variables or home availability of fruit and vegetables. A greater understanding of these associations would aide the design of new interventions. The purpose of this study wa...

We empirically examine the trade-off between the benefits of buying online and the benefits of buying in a local retail store. How does a consumer’s physical location shape the relative benefits of buying from the online world? We explore this problem using data from Amazon on the top selling books for 1497 unique locations in the US for 10 months ending in January 2006. In particular, we exami...