BACKGROUND Effective use of over-the-counter (OTC) medications depends on purchasers' knowledge of their indications. This study examines consumer knowledge regarding the urinary tract analgesic phenazopyridine, which recently became available without prescription. METHOD We conducted a cross-sectional survey of a stratified cluster random sample of purchasers of OTC phenazopyridine (N = 434)...

Vol. L (June 2013), 303–316 *Liat Hadar is Assistant Professor of Marketing, Arison School of Business, Interdisciplinary Center Herzliya (e-mail: [email protected]). Sanjay Sood is Associate Professor of Marketing, Anderson School of Management (e-mail: [email protected]), and Craig R. Fox is Professor of Strategy, Anderson School of Management, and Professor of Psychology, Departme...

  One of an important factor in the success of organizations is the efficiency of knowledge flow. The knowledge flow is a comprehensive concept and in recent studies of organizational analysis broadly considered in the areas of strategic management, organizational analysis and economics. In this paper, we consider knowledge flows from an Information Technology (IT) viewpoint. We usually have tw...

In the current competitive world, organizations can reach competitive advantage which support entrepreneurship by providing the required tools. One of the most important tools for developing entrepreneurship which was neglected in previous studies is organizational knowledge management. The present paper aims to shed light on the role and importance of knowledge management in sport entreprene...

The purpose of this research is to understand the way a CRM project implementation may contribute to the success of the project. The approach of Knowledge Management Strategic Alignment was used as a theoretical framework and a case study was realised for this end. The case study allowed exploring the role of customer knowledge competencies of the company in the CRM project implementation. Thre...

The main objective of this research is to investigate the comparative effect of knowledge management strategy on the service innovation performance in public and private hospitals through the mediating role of knowledge management practices. Drawing in knowledge management theory, all the organizations require a suitable knowledge management strategy to perform successfully. Therefore, this res...

OBJECTIVES To explore the perceptions of patients with chronic conditions about the nature and quality of their care in general practice. DESIGN Qualitative study using focus group methods conducted 1 June to 30 November 2002. PARTICIPANTS AND SETTING 76 consumers in 12 focus groups in New South Wales and South Australia. MAIN OUTCOME MEASURES Recurring issues and themes on care received ...

As IT innovations in the last years emerged on the consumer market, employees are more experienced in the private than in the corporate use of innovative IT devices and applications. These employees, familiar with the benefits consumer products offer, expect those to be provided by their corporate IT. This trend, referred to as ‘consumerization of IT’, leads to more and more consumer innovation...