Abstract The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers’ attachment transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well individual social lives can be affected in various ways. Following this reasoning, I illustrate implications research opportunities related (potential) hu...

The paper examines a large-scale mandatory food labeling regulation to identify its effects on consumer behavior.

Advertising plays a crucial role in influencing consumer behavior, as it has the potential to shape perceptions, attitudes, and purchase decisions. The primary objective of this study is examine relationship between advertising specifically focusing on various dimensions behavior influenced by strategies. There dearth research examining influence digital social media which increasingly relevant...

Knowing consumers’ shopping paths is an essential part of successful retailing. Good space management requires accurate data about consumer behavior. Traditionally, these data have been collected through, for example, panel interviews, camera tracking, and in-store observation. Their nature is more or less subjective. Modern technology makes it possible to use more objective methods, such as wi...