The goal of this paper is to integrate the Conceptual Mapping Model with an ontology-based knowledge representation (i.e. Suggested Upper Merged Ontology (SUMO)) in order to demonstrate that conceptual metaphor analysis can be restricted and eventually, automated. In particular, we will propose a corporabased operational definition for Mapping Principles, which are explanations of why a convent...

The goal of this paper is to present a processing account (the Conceptual Mapping Model) for the Contemporary Theory of Metaphor (Lakoff and Johnson 1980) and to present experimental evidence that supports this model. In particular, I will point out that the conceptual correspondences between a source and target domain must be analyzed in order to determine the underlying reasons for the source...

Critical Discourse Analysis (CDA) explores the role of discourse structures in constituting social inequality. Metaphorical structure, however, has received relatively little attention in explicit CDA. The paper aims to redress this by developing a coherent theoretical framework for CDA and metaphor. This framework adopts conceptual blending theory over conceptual metaphor theory, where the lat...

This study aimed to investigate the beliefs of English as foreign language (EFL) learners about speaking in English and being a good speaker of English through metaphor analysis. A phenomenological approach was adopted and 60 EFL learners completed a questionnaire with demographic questions and two prompts focusing on the characteristics of a good English speaker (i.e., “Speaking English is lik...

The concept of dominance poses several dilemmas. First, while entrenched in genetics education, the metaphor of dominance promotes several misconceptions and misleading cultural perspectives. Second, the metaphors of power, prevalence and competition extend into science, shaping assumptions and default concepts. Third, because genetic causality is complex, the simplified concepts of dominance f...

This research focuses on Joe Biden’s political personae framed by means of conceptual metaphors. His acceptance speech (21 August, 2020), victory (8 November, and inaugural address January, 2021) serve as the primary data for study. The texts are analyzed qualitatively, metaphors manifested following Pragglejaz method. While discussing resultant persuasive strategies, themes, staged identities,...

This chapter proposes a new approach to style, arising from our work on computational media using structural blending, which enriches the conceptual blending of cognitive linguistics with structure building operations in order to encompass syntax and narrative as well as metaphor. We have implemented both conceptual and structural blending, and conducted initial experiments with poetry, includi...