The paper considers the phenomenon of entrepreneurial pitch as a speech genre mass media subtype business discourse. communicative and pragmatic specificity was explored using sample 30 pitches from television reality shows "Dragons' Den" (Great Britain) "Sharks Tank" (USA, Australia). methodology is based on studying semantics, pragmatics style characteristics pitches, well methods cognitive a...

The growth and impact of video games in education at an international level is a reality. Research shows that gamers can increase their knowledge, skills, behavioural flexibility. However, there has been no in-depth research into the relationship between current key competences for lifelong learning set out by European Commission. This focuses on acquisition through playing popular game “Animal...

This article is a comparison of the Natural Approach and Communicative Language Teaching. Using the Richards and Rodgers’ model for conceptualizing approaches and methods described in Approaches and Methods in Language Teaching, 1986, Cambridge University Press, I compare and contrast these two approaches carefully at the level of approach, design and procedure. At the level of approach, I look...

Abstract Digital systems are reshaping how we engage with music as a sounding dimension of cultural life that is capable being transformed into commodity. At the same time, increasingly through digital media each other and virtual others, attributes underpin our capacity to interact communicatively disregarded or overlooked within those media. Even before advent technologies reproduction, was s...

While identifying the intention of an utterance has played a major role in natural language understanding, this work is the first to extend intention recognition to the domain of information graphics. A tenet of this work is the belief that information graphics are a form of language. This is supported by the observation that the overwhelming majority of information graphics from popular media ...

The article is devoted to identifying specifics of modern popular science media discourse. authors conduct a comparative communicative-pragmatic and stylistic analysis composition, speech means discursive techniques educational radio programs which have such feature as explicated dialogicality — representing conversation between journalist an expert. leading principle program dialogization: act...