Purpose Many service industries are facing severe labor shortages. As a result, providers turning to new sources of labor, such as robots. Critics however often point out that robots lack emotional communication capabilities without which they cannot be expected truly replace human employees and fill the emerging market gaps. Here, research agenda for investigation role by its effects on custom...

After decades of Internet development, the boundary between virtual and reality is becoming blurred, sense immersion in user experience more emphasized. When participation reaches its peak, Metaverse will become “ultimate form” development. Following “Metaverse”, concept “Metahuman” quickly heated up, brands are warming to new digital marketing methods. They realize that traditional tactics fai...

M. Brunner, M. Voß, N. Gast, W.M. Heckl and F. Trixler 1 Deutsches Museum, Museumsinsel 1, 80538 München, Germany 2 School of Education, Technische Universität München, Marsstr. 20-22, 80335 München, Germany 3 Chair for Engineering Geology, Technische Universität München, Arcisstraße 21, 80333 München, Germany 4 Center for NanoScience (CeNS), Ludwig-Maximilians-Universität München, Schellingstr...