Tourism destinations located within rich and complex cultural contexts tend to offer a wide range of different experiences visitors, spanning from standardized more alternative ones. The quest for authenticity is central in the construction tourism image business, but easily raises questions related appropriation, commercialization trivialization. This study focuses on Jewish heritage tourism, ...

This research is motivated by the idea that commodification a process of changing value product which previously only had use and then becomes an exchange where demand for determined price, designed manufacturer. The formulation problem how to commodify religion siwak products through halal labels analyze media advertisements related religious products. method library research. results showed c...