BACKGROUND Public participation in many preventive health programs is suboptimal. While various interventions to increase participation have been studied, the impact of a celebrity spokesperson on cancer screening has not been rigorously examined. The objective of this study was to assess the impact of Katie Couric's March 2000 Today Show colorectal cancer awareness campaign on colonoscopy rate...

The modern literature explaining the under-representation of women in science often relate to the shortage of women ‘in the pipeline’. The pipeline flows from one stage to another, and the flow of women diminishes over the stages. Speaking of the stages of career during which women scientists ‘leak’ the most, the commercialisation of science as one of the ultimate stages should be taken into co...

Pemasaran di media sosial saat ini sudah menjadi suatu keharusan bagi perusahaan sehingga <em>influencer</em> mempunyai pengaruh yang cukup besar untuk keberhasilan promosi produk, penentuan jenis <em>Influencer</em> akan digunakan merupakan keputusan penting perusahaan. Penelitian bertujuan mengetahui seberapa <em>celebrity influencer</em> dan <em>non ...

This paper examines occurrences of humour in Twitter-fed celebrity-follower communities. Using a small, one-month sample the Twitter feeds 12 British celebrities, we examined political and humorous content celebrity tweets first five responses from their followers. From this preliminary study, found that notion “weirdisation” strongly emerges, together with new conceptual tool “shards humour”.

This article examines the practices, policies and politics of Chinese Communist Party’s (CCP’s) governance entertainment celebrities from 2005 to 2020. We identify critically analyse four principle governing approaches with related examples: ‘banning celebrities’, ‘governing through professional associations, laws notices’, ‘platform governance’ ‘co-opting stars’. argue that celebrity should be...

Many K-Pop fans in Indonesia, especially early adults, could lead them to celebrity worship. Celebrity worship is the that do their idol celebrity. One of factors cause behavior low level psychological well-being. Psychological well-being (PWB) individuals’ positive attitudes towards themselves and social environment. This research a quantitative study with simple linear regression analysis aim...

‘Lina Bell’ is a new IP image that was exposed by Shanghai Disney in September 2021. From ‘new role’ to ‘online celebrity with huge fan base’ just one month, its popularity overwhelmed other famous IPs, and the price of doll has skyrocketed. However, early December 2021, stuck ‘image crisis’, there are still risks behind Disney's operation. This paper analyses localization strategy through SWOT...

Notre Dame studen ts visitin g h o m e fo r f a l l b r e a k received a first hand look a t the d es tru c t io n a n d h o r ro r o f t h e C a l i f o r n ia f i r e s a s m any re tu rn ed to neighbor­ h o o d s a n d c o m m u n i t i e s n e a r d a m a g e d a r e a s a n d evacuation zones. Although few res iden ts in the affected a r e a have been i n ju r e d , h u g e a m o u n t s o...

As the Hispanic world well knows, the word in Spanish for advertising is ‘propaganda’, its meaning derived literally from the propagation of the faith, the antithesis of science’s Enlightenment ideals. The old word somehow seems perfect for describing the new world of drug promotion and its growing use of the famous face. Like the catholic cardinals of the 17th century, many of the feted celebr...