Purpose The purpose of this study was to shed light on how effective environmental corporate social responsibility (CSR) communication can be achieved through persuasive strategies using message framing. Design/methodology/approach This conducted an online experimental with a 2 (narrative: narrative or non-narrative) × (framing: gain loss) between-subjects design. Findings findings showed that ...

This paper presents a methodology for the characterization of spamming strategies based on the identification of spam campaigns. To deeply understand how spammers abuse network resources and obfuscate their messages, an aggregated analysis of spam messages is not enough. Grouping spam messages into campaigns is important to unveil behaviors that cannot be noticed when looking at the whole set o...

BACKGROUND In the recent years, social networking sites (SNSs, also called social media) have been adopted in organ donation campaigns, and recruiting opinion leaders for such campaigns has been found effective in promoting behavioral changes. OBJECTIVE The aim of this paper was to focus on the dissemination of organ donation tweets on Weibo, the Chinese equivalent of Twitter, and to examine ...

Prior studies have examined NGOs’ accounting practices and the implications of such within social media realm. However, we know little about how NGOs use to disseminate counter accounts impacts dissemination beyond platforms. This paper examines whether can mobilise stakeholder support in a campaign against corporate actions. Drawing on Castells’ network-making perspective notion dialogic accou...

The modern rise of social media has altered the strategies used in political campaigns. Compared to traditional advertising, may lower cost a campaign. Zukri-Nasar team effectively for campaigns 2020 local elections Pelalawan Regency, Riau. Social generated 30% vote because it can spread messages rapidly, widely, and interactively. Political actors utilize develop their self-image. This study i...

Viral marketing refers to marketing techniques that use social networks to produce increases in brand awareness through self-replicating viral diffusion of messages, analogous to the spread of pathological and computer viruses. The idea has successfully been used by marketers to reach a large number of customers rapidly. If data about the customer network is available, centrality measures provi...

Anyone who doesn’t believe that fear messages can change behaviour should try going into a crowded theatre and shouting “FIRE!” Certainly, such messages have served tobacco control well over the last 50 years. Even a casual glance at prevalence trends demonstrates the impact of the major revelations about smoking and ill health. The power of warnings is enhanced with evocative creative executio...

Oral rehydration solution (ORS) and zinc are the recommended treatment in developing countries for the management of uncomplicated diarrhoea in children under five (World Health Organization and UNICEF 2004). However, drug sellers often recommend costly and unnecessary treatments instead. This article reports findings from an experiment to encourage licensed chemical sellers (LCS) in Ghana to r...