Background and Aims: Blood collection tubes (BCT) with gel separators are diagnostic devices that can affect all laboratory processes. In this study, the aim was to compare the performance of a new brand of BCT with the sample tubes that are well-known and widely used in the market. Materials and Methods: Blood samples were taken from 50 healthy volunteers to two brands of BCTs (KWS and BD Vac...

Given the high value of the online search market, whether brand perception or quality of search results matters more for users is a highly salient question. This paper presents findings of the largest controlled, systematic preference elicitation study of search quality versus brand perception. We examine a total of 548 instances of sponsored and organic search results from the Google and Bing ...

Prof. D.H. Tustin is in the Bureau of Market Research and Prof. D. de Jongh is in the Centre for Corporate Citizenship at the University of South Africa. E-mail: [email protected]. Ethical consumerism as a key consideration for future brand strategy development in South Africa 25 consumers residing in major metropolitan areas of South Africa. More specifically, the article investigates statis...

In this research, we conduct a comprehensive investigation of branding of web search engines, examining the effects brand image, brand knowledge, and brand relationship. Our research aim is to investigate the effect of brands on users’ perception of search engine performance in order to provide insights on search engines as services in this unique marketplace. We use a survey of 207 participant...

Brands often form alliances to enhance their brand equities. In this paper, we examine the alliances between professional athletes (athlete brands) and sports teams (team brands) in the NBA. The athlete brands and team brands are matched to maximize the total added value created by the alliance. We obtain the athlete brand’s and the team brand’s respective gains from their alliance by estimatin...

The brand is a very special asset and in many businesses it is the most important asset. This is due to the farreaching economic impact that brands have on enterprise. Brands influence the choice of customers, employees, investors and government authorities. In a world of abundant choices such influence is crucial for commercial success and creation of shareholder value. Even non-profit organis...

Purpose – In the literature, there is a lack of tools able to catch the symbolic dimension of the brand image, which go beyond rational and emotional dimensions. This paper aims to find and test a new instrument, named “Multi-Sensory Sort” (MuSeS). Design/methodology/approach – MuSeS, a direct methodology of exploring the consumer’s symbolic universe and the unconscious expectations, is compose...