Marketing Communication becomes increasingly necessary in today’s competitive environment. It becomes mandatory for the banks to think seriously about how they can compete effectively with other financial institutions. This has led them to pay due importance to marketing communication strategies. Marketing Communication strategies perform two different functions i.e. attract the deposits on one...

The Mobile Banking Products and systems have a pivotal role to play in the financial deepening, especially in rural India. The mobile banking systems and products allow a customer to perform banking operations by making use of mobile phones. In most of the developing countries, especially in India, there is more number of mobile connections than bank accounts. The rural India is facing the prob...

enterprise (MSE) sector for the growth and development of economies in the Pacific subregion and on the other, the financing constraints of the sector, the authors surveyed a group of MSEs in a Pacific island country and found that the sector may be particularly constrained by bank interest rates, fees and charges, and collateral requirements. This situation holds implications for policy, and t...

The present paper exhibits the growth of information technology in various bank groups. In our country in 2009, 79 percent branches are under core banking. The maximum technology is taking place in new generation private sector banks as well as foreign banks. 43.5 percent are off site ATMs in our country. Public sector banks have more on site ATMs whereas new private sector banks and foreign ba...

This research aims at exploring the critical success factors in addition to the captured benefits and value with regard to the use and deployment of Iris Recognition Technology (IRT) in the banking industry. We discuss the traditional practices of information security models in the banking sector and how these models have been significantly improved by the use of biometrics and more specificall...

Because of globalization and liberalization of the world-economy policy reforms, emerging economies have been gained popularity in academic research, especially the economics and finance areas. Indeed, India is next to China in Asian emerging markets. As of economic-policy reforms implemented in 1991, a number of sectors are being developed and restructured via mergers and acquisitions (M&As) p...

The repercussions of the 2008 Global Financial Crisis helped to reconsider foundations used in assessing banks’ withstand potential crises. In 2009, BCBS issued a document entitled “Principles for Sound Stress Testing Practices and Supervision” as basis early evaluation performance banking institutions their ability overcome sudden shocks study aims examine Sudanese Banking Sector pass stress t...