OBJECTIVE To examine the impact of tanned female images on respondents' perceptions of attractiveness, healthiness, and height and weight estimations. METHOD A 3 (light, medium, or dark tan) by 2 (male or female respondent) experimental design. RESULTS Only male respondents perceived the dark-tanned woman as more physically attractive and thinner than both light- and medium-tanned women. Me...

Introduction Marketers often employ highly attractive models or product endorsers in their advertisements when targeting their products toward women (Bower, 2001). Whereas some consumer researchers examined how attractive images in advertisement affect ad and product evaluations positively(see Belch, Belch, and Vilareal, 1987 for reviews), others blamed advertising and popular media for putting...

This study investigated the influence of changing lower face vertical proportion on the attractiveness ratings scored by lay people.Ninety-two social science students rated the attractiveness of a series of silhouettes with normal, reduced or increased lower face proportions. The random sequences of 10 images included an image with the Eastman normal lower face height relative to total face hei...

This paper aims to clarify the formation process of concept “form” from 1920s 1930s by chronologically tracing creation Perriand's furniture. That is, analyzing key terms “equipment,” “art brut” and “en forme (in shape),” this examines how generation transformation steel pipe furniture as “form,” which was considered “new decoration.” When Perriand pursued possibilities dualisms industrial natu...

Physically Unclonable Functions (PUFs) have been an emerging topic in hardware security and trust in recent years, and many different kinds of PUFs have been presented in the literature. An important criterion is always the diversity of PUF responses for different devices, called inter-device uniqueness. A very popular uniqueness metric consists of calculating the pairwise hamming distance betw...

attractiveness principal in iranian- islamic architecture and decorating in this issue iranian architecture in the period of islam use different means to show the influential and effective thoughts and interpretations and meanings on the people. one way to identify the means is to research and investigate in the audience’s cognition and understanding particularly architectures and identify the ...