Although previous studies indicate that perceived similarity can influence perceptions of source credibility, less is known about the impact of ethnic identity on these perceptions in social media environments. A quasi-experiment was designed to manipulate the strength of ethnic identity of an African American spokesperson promoting a health news story. The results indicate a substantive condit...

This paper investigates the role played by a cultural trait – identity – in determining occupational choice and mobility. The analysis links competition between migrant networks in the Midwest when it was first developing and the community identity that emerged endogenously to support these networks in particular local areas (counties) to institutional participation and occupational choice toda...

Social identities prescribe behaviors for people. We identify the marginal behavioral effect of these norms on discount rates and risk aversion by measuring how laboratory subjects' choices change when an aspect of social identity is made salient. When we make ethnic identity salient to Asian-American subjects, they make more patient choices. When we make racial identity salient to black subjec...

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OBJECTIVE Cultural factors are associated with health behaviors among American Indians. Accordingly, the objective of our study was to investigate whether cultural identity, defined as the primary language spoken at home, is associated with: 1) higher total physical activity levels, and 2) levels of leisure-time physical activity recommended for health benefits in a diverse sample of American I...

PURPOSE Low-grade inflammation, measured by circulating levels of cytokines, is a pathogenic mechanism for several chronic diseases of aging. Identifying factors related to inflammation among African-American youths may yield insights into mechanisms underlying racial disparities in health. The purpose of the study was to determine whether (1) reported racial discrimination from ages 17-19 year...

The present study presents preliminary evidence regarding the reliability and validity of the Multidimensional Inventory of Black Identity (MIBI). The MIBI consists of 7 subscales representing 3 stable dimensions of African American racial identity (Centrality, Ideology, and Regard). Responses to the MIBI were collected from 474 African American college students from a predominantly African Ame...

In two samples of Latino biculturals, we examined the link between bicultural identity integration (BII; degree of compatibility vs. opposition perceived between ethnic and mainstream cultural orientations; Benet-Martı́nez & Haritatos, 2005) and the psychological overlap/distance between the personality traits ascribed to the self, a typical Latino, and a typical Anglo American. As predicted, BI...