Since the 1970s, services marketing has grown into a major sub discipline of marketing. It is constantly claimed – but is refuted in the article – that services are now the dominant economic activity in developed countries and keeps growing while the two traditional goods sectors, manufacturing and agriculture, are declining. In today's competitive world, having expertise, knowledge and marketi...

Globalization and growing competition have accelerated the need for knowledge intensive work performance in all the sectors of economy. In the agriculture sector constant application of latest ideas and better work technologies is essential to enhance productivity in the interest of economic well being of farmers and for ensuring food security. The current models of agriculture knowledge transf...

“Water is central to human needs, equitable growth and development. It is one of the key drivers of sustainable economic growth through contribution to activities such as agriculture, manufacturing, mines, energy and transport. It contributes to social activities such as productive use of water within households (poverty alleviation), water for drinking, sanitation and health, etc. It should th...

The science of marketing focuses on exchange relationships (Hunt 1991) is based on explanatory concepts inherited from economics more than a century ago. Classical and neoclassical economics look at relationships among supply, demand, and value of tangible goods, especially manufactured goods. This limited focus, in turn, is rooted in the philosophical and scientific thought that preceded the d...

Rural economy has an important role in rural sustainable development in every region or country. However, the rural economy in Iran is too much depending on agriculture and development of other rural economy in particular nonfarm activities, has been neglected by Iranian rural communities. Therefore, the aim of this study was to identify the role of non-farm business on rural sustainable develo...

The vegetation covering of a region has a direct correlation with climate. So if data is available for vegetation cover, the second variable (climate) can be easily predicted and in reverse. The dominant species in a region are indication of its climatic conditions and vice versa. Accordingly, this is of significance in the science of historical botany. Fortunately, from the first millennium A...