Haifeng Zheng,* Kyung Sik Park+,Sang Don Koh,* Kenton M. Sanders.* 6 7 8 *Department of Physiology and Cell Biology, University of Nevada, School of Medicine, 9 Reno, NV 89557 10 †Department of Internal Medicine, Keimyung University School of Medicine, Daegu, 11 Korea 12 13 14 Running title: T-type Ca conductance in ICC Word count: 4197 * Corresponding author: Kenton M. Sanders, email; ksanders...

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click‐through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to...

Background: Advertisers optimization is one of the most fundamental tasks in paid search, which is a multi-billion industry as a major part of the growing online advertising market. As paid search is a three-player game (advertisers, search users and publishers), how to optimize large-scale advertisers to achieve their expected performance becomes a new challenge, for which adaptive models have...

Channel coordination in search advertising is an important but complicated managerial decision for both manufacturers and retailers. A manufacturer can sponsor retailers to advertise his products while at the same time compete with them in position auctions. We model a manufacturer and retailers’ cooperation and intra-brand competition in advertising, as well as inter-brand competition with oth...