This paper aims to examine the generic structures and linguistic properties of ads in Philippine magazines. Taken from the Corpus of Asian Magazine Advertising: The Philippine Database, the corpus consists of seventy-four ads for consumer nondurables such as medicines, vitamins and food supplements, and cosmetic/beauty/personal hygiene products. The study found that the ads demonstrated prefere...

the purpose of this study has been concretized in terms of impact of mobileadvertising on the purchase decision of the consumer and aimed to answer toresearch questions: which is the underlying structure of criteria in mobileadvertising? and which criteria are important for consumers in evaluatingmobile advertising? a sample of consumers in taiwan was surveyed and usingfuzzy judgment to determi...

Western literature has focused on medical plurality but also on the pervasive existence of quacks who managed to survive from at least the eighteenth to the twentieth century. Focal points of their practices have been their efforts at enrichment and their extensive advertising. In Greece, empirical, untrained healers in the first half of the twentieth century do not fit in with this picture. Th...

In this paper, we provide the groundwork for an analysis of metaphor from the point of view of cognitive linguistics. This study attempts to show an interpretation of metaphor which is different from a mere comparison or substitution function and is by no means a deviant or marginal process. We refer to metaphor not only as a matter of language but also as one of thought, that is, in the way we...

abstract        the role of visual media and audience is one of major issues in the contemporary world. one of the most important approaches by which this can be achieved, the defamiliarization. methods used in this approach disturbing visual habits and visual perception in the audience to make sense of wonder and amazement, and he is eager to see. this category of functional concepts is one of...

The menstrual product brand ‘Always’ and its #LikeAGirl campaign has made headlines for being at the forefront of a liberation, championing female empowerment gender equality. This paper utilises visual discourse analysis approach to explore discursive shifts in advertisements over past four decades. Specifically, question as how construction menstruation changed time advertising is addressed. ...

the goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. to achieve the goal first different types of media were rated by experts as to the degree of their importance. then data ware collected by interviewing the managers and reviewing different media resources. the collected data were then analyzed us...