نتایج جستجو برای: advertising data processing

تعداد نتایج: 2753533  

E-advertising is defined as a process of introduction of goods and services. It is also recognized as a process of after sales services that create motivation of cus-tomers through internet tool for increasing purchase. The advantages of this ap-proach refer to its low cost and its access among customers. The aim of this study is determination of effectiveness rate of carpet E-advertising throu...

Journal: :مدیریت بازرگانی 0
منوچهر انصاری دانشیار گروه مدیریت mba دانشکدة مدیریت، دانشگاه تهران، تهران، ایران مهدی شریفی استادیار گروه مدیریت بازرگانی دانشکدة مدیریت، دانشگاه تهران، تهران، ایران نفیسه انصاری دانشجوی کارشناسی ارشد مدیریت رسانه دانشکدة مدیریت، دانشگاه تهران، تهران، ایران

this study intends to recognize the factors affecting advertising creativity based on stuhlfout and yoo’s model and according to the ideas of creative directors in iran. the research methodology was causal survey method. data were collected from a sample of 90 experts, selected out of 135 based on simple random sampling. the questionnaire prepared by help of different standard questionnaires an...

Journal: :Proceedings of the National Academy of Sciences 2018

Background and Aim: Considering the importance of customer behavior, the purpose of this study is to present a local marketing model with emphasis on consumerschr('39') attitudes to purchase Iranian products with a customer information behavior approach.  Research Method: The method of this research was data-based theory and data collection was done through semi-structured interviews. Also, the...

2018
Bradley Shapiro Bradley T. Shapiro

Direct-to-Consumer Advertising (DTCA) of prescription drugs is controversial and has ambiguous potential welfare effects. In this paper, I estimate costs and benefits of DTCA in the market for antidepressant drugs. In particular, using individual health insurance claims and human resources data, I estimate the effects of DTCA on outcomes relevant to societal costs: new prescriptions, prices and...

2011
Ajayi Crowther

Advertising is a form of communication that attempts to interpret the qualities of products, services and ideas in terms of consumer needs and wants. Some companies or organizations embrace advertising to achieve goodwill, high market share and sales. This research work is on the impact of advertising on sales volume with particular reference to igerian Bottling Company. The objective of the st...

Journal: :Journal of Physics: Conference Series 2021

ژورنال: گلجام 2009
فرجی, مرتضی, مارالانی, مریم,

Regarding the importance of handmade carpet advertising, variety of advertising tools and financial resources limit, prioritization of the tools by expert opinion can be effective in programming and planning on carpet artisan. Two main objectives are to be achieved in this research. The first objective determining importance factor of evaluation indices of handmade carpet advertising tools and ...

Journal: :CoRR 2012
Shuai Yuan Ahmad Zainal Abidin Marc Sloan Jun Wang

Internet advertising, aka Web advertising or online advertising, is a fast growing business. It has already proved to be significantly important in digital economics. For example, it is vitally important for both web search engines and online content providers and publishers because web advertising provides them with major sources of revenue. Its presence is increasingly important for the whole...

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