Background: Although prescriptions are dispensed at discretion of medical professionals, many pharmaceutical companies use direct-to-consumer (DTC) advertising to increase sales. Over-the-counter (OTC) medications are similarly marketed. Methods: We examined the content of advertisements in 38 issues of 9 popular US women's fashion magazines. We evaluated target audience, health condition, prod...

I N THIS ISSUE OF ARCHIVES, ILLES ET AL 1 PRESENT a descriptive study of the content of a sample of direct-to-consumer (DTC) marketing publications, and the findings are disturbing. Their study of 40 newspaper advertisements and 20 brochures from a variety of national and regional sources found that the DTC marketing for the industry of screening computed tomography (CT) and magnetic resonance ...

OBJECTIVE To explore differences in the prevalence of outdoor food advertising, and the type and nutritional content of advertised foods, according to an area-based marker of socio-economic position (SEP) in a city in Northern England. DESIGN All outdoor advertisements in the city were identified during October-December 2009, their size (in m2) estimated and their location determined using a ...

BACKGROUND Food marketing contributes to childhood obesity. Food companies commonly place display advertising on children's web sites, but few studies have investigated this form of advertising. OBJECTIVES Document the number of food and beverage display advertisements viewed on popular children's web sites, nutritional quality of advertised brands and proportion of advertising approved by fo...

1. Abstract This report describes our work on the project part of the course Language Processing and Computational Linguistics. It presents a java written program that extracts six important pieces of information from French job advertisements. The inputs of the system are advertisements taken from the internet and converted as text files. The results presented in this paper show that the extra...

BACKGROUND New legal regulations for the marketing of pharmaceutical products were introduced in 2002 in Switzerland. We investigated whether claims in drug advertisements citing published scientific studies were justified by these studies after the introduction of these new regulations. METHODS In this cross-sectional study, two independent reviewers screened all issues of six major Swiss me...

One of the texts has a complex meaning is advertisement, both print media advertisements and electronic advertisements. The complexity due to conveying messages in not only using language elements but also nonverbal other visual means. Therefore understand meaning, it necessary carry out multimodal analysis advertisement. This study aims Mie Sedaap Advertisements, advertisements, are that have ...

BACKGROUND Traditional cigarette advertising has existed in the US for over 200 years. Studies suggest that advertising has an impact on the initiation and maintenance of smoking behaviors. In recent years, electronic cigarettes (e-cigarettes) emerged on the market as an alternative to the traditional tobacco cigarette. The purpose of this study was to describe advertisements in popular US maga...

Evidence suggests that exposure to advertising of unhealthy foods may contribute to increased rates of obesity in children. This study examined the extent to which television stations marketed unhealthy foods to children during after-school programming aired over one week in La Ceiba, Honduras. Content analysis was performed on four television stations, including one broadcast station and three...

BACKGROUND Pan masala is a comparatively recent habit in India and is marketed with and without tobacco. Advertisements of tobacco products have been banned in India since 1st May 2004. The advertisements of plain pan masala, which continue in Indian media, have been suspected to be surrogate for tobacco products bearing the same name. The study was carried out to assess whether these advertise...