abstractthe aim of this study was to find the appropriate type of translation of english brand names iranian consumers prefer, i.e. phonetic, semantic and phonosemantic types of translation. also, it was aimed at examining the type of font size iranian consumers tends to see on packages of english products. to this end, the distinction between male and female participants as well as the partici...

Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on a...

The objective of this research is to design a marketing plan for the development and growth INAGRO Agricultural Innovations Center Latacunga canton. has been developed based on theoretical foundations theses related structuring models information obtained from field surveys selected population. Using deductive descriptive method through qualitative quantitative techniques allowed us reach right...

This paper examines the incentive of atomistic agricultural producers within a specific geographical region to differentiate and collectively market products. We develop a model that allows us to analyze the market and welfare effects of the main types of real-world producer organizations, using it to derive economic insights regarding the circumstances under which these organizations will evol...