Understanding the importance of the marketing competitiveness of the small and medium enterprises (SMEs) as the premise, analytic hierarchy process is used and the competitiveness of SMEs in the evaluation of the marketing model is put forward in the paper. The design of index system and evaluation model of steps are discussed, it is found that the fuzzy comprehensive evaluation method is an ef...

Software as Service (SaaS) model of cloud computing is currently one of the most advanced technology innovations. Due to its scalability and network-based operation, SaaS offers opportunities for small and medium enterprises (SMEs) to take advantage of the latest technology without costly investment on IT infrastructure and expertise. Despite its benefits, SMEs’ adoption of SaaS is not prevalen...

This study investigates factors inhibiting the adoption of Radio Frequency Identification (RFID) by SMEs in the retail, transport and logistical (RTL) sector. A predictive model for the adoption of RFID is also proposed for SMEs in Spain. Data from the e-Business Watch was used with a sample of 252 Spanish SMEs. Five of the seven hypotheses were significantly supported: Perceived benefits, Supp...

The use of e-commerce in small medium-sized enterprises (SMEs) has become an important topic in information systems research. At present, there is a large number of well-documented benefits derived from ecommerce for small-medium enterprises (SMEs) both in theoretical and practical literature. Despite the enormous attention given to encourage SMEs to adopt e-commerce both by academics as well a...

Thai manufacturing SMEs have played a major role in developing Thai economy, social and employment. In this situation, they have been confronted by forceful overseas competitors, especially in lowcost producers such as China, India, Vietnam, etc. They need to upgrade organisational performance in order to increasing their international competitiveness. However, most of Thai manufacturing SMEs h...

Small and Medium Enterprises (SMEs) could benefit immensely with Enterprise Resource Planning (ERP) systems that can support their business functions and manage their organization‘s information (Seethamraju and Seethamraju 2008). However, traditional ERP are highly resource intensive for its acquisition and maintenance (Light 2001), yet, most SMEs are unable to afford them (Fuller and McLaren 2...

Purpose – The purpose of this paper is to develop a model that can be used to predict which small to medium-sized enterprises (SMEs) are more likely to become adopters of enterprise systems (ERP, CRM, SCM and e-procurement). Design/methodology/approach – Direct interviews were used to collect data from a random sample of SMEs located in the Northwest of England. Using logistic regression, 102 r...

The successful operation of companies in most industries is becoming increasingly dependent on their ability to adopt and utilise ICT systems. However, ICT adoption often requires: knowledge of business and IT, investment in IT infrastructure, plans to invest and training in new technologies and other aspects. Many companies lack these factors, resulting in a steady increase in the demand for I...

The purpose of this study is to explore the key drivers and challenges of Information and Communication Technologies (ICTs) adoption by Small and Medium Sized Enterprises (SMEs) in the Accra Metropolis of Ghana. SMEs play a major role in developing and developed economies in job creation and diversification of economic activities. The literature shows that while there are many drivers of ICTs a...

This paper presents an empirical investigation of the critical determinants for the adoption of e-market in Australian small-and-medium sized enterprises (SMEs) within the technology-organization-environment (TOE) framework. A conceptual model is proposed for better understanding the adoption of e-market in Australian SMEs. Structural equation modelling is used for testing and validating the co...