Lachak Toranj is one of the most used designs in Persian carpets. There are many different Lachak Toranj styles one of which is used to weave carpets in Joshaghan region located in Esfahan province. This style is in some ways similar to some carpets woven using the Lachak Toranj style of Saman region located in Chaharmahal-Va-Bakhtiari province. These similarities despite the long distance b...

Iranian hand-woven carpets as a strategic commodity in the field of non-oil exports is important, The identification of barriers to the industry and provide optimal solutions to facilitate its exports is important. This study aims to identify barriers to the export of Iranian handmade carpets using holistic marketing approach and offering its facilitators in the form of a concept model. In the ...

The purpose of this article is sociological explanation of Iran's contemporary carpet designing system to recognizing of the evolution or the stability in its carpet designing schools. For this aim, first we selected and compared 20 sample carpets among the woven carpets of Tabriz and Esfahan in the past 10 years with the same number of Tabriz and Esfahan carpets that are woven at 40 to 60 year...

The present study is an applied research using quantitative method. In the first step, the intended factors of marketing mix, production-export consortium and branding of Turkman carpet were studied in existing literature, and then, the quantitative method of questionnaire was used for collecting needed data and extracting basic factors. The questionnaire was prepared by the researcher. After g...

The hand-woven products indicate the identity and rich culture of our country, Iran. The weavers of “Bidgeneh village” have knitted faith and love in the warp and weft of their carpets. The Bidgeneh carpet, as one of the manifestations of high culture and art of Iran has been forgotten for many years. In spite of the long history of carpet-knitting in this village, there has been li...

Handwoven carpets as one of the main export items of Iran during the Qajar period underwent significant integration with the world economy after a series of foreign companies were established. As a result, the design, pattern, dyeing, and even weaving techniques of carpets changed significantly. There have not been enough considerations of all of these effects so far. We investigate the effects...

Customer satisfaction is essential for the survival of the organization. In recent years, Iran's hand woven carpet market has been occupied by rivals. This position is due to the lack of attention to customer satisfaction; hence, in this research, the identification and prioritization of the effective factors on the satisfaction of hand woven carpets customers is discussed. This research is don...