Advertising is one of the most powerful and effective tool that directly affect buying behavior consumers also it shapes people's perception beauty, gender roles, societal norms. Women representation their objectification in advertisements have received attention throughout world general particular Pakistan. In Pakistan, advertising industry has historically depicted women stereotypical objecti...

Objectification research has largely ignored the potential impact of Internet activities, such as online self-portrayal, on women's self-objectification and whether this may interact with traditional sexually objec-tifying stimuli. In response to these research gaps, the present study had two goals: first, to investigate if portraying the self to others online leads to self-objectification in w...

From the mad heroines of classic Victorian literature to the portrayal of insanity in modern Western texts and Middle Eastern writing, women suffering from mental instability have been a captivating subject. Using today’s understanding of mental illness and psychological abnormality, do we find these women to be suffering from psychological conditions, or are they suffering from a “female malad...