This paper takes the potential release of online transaction market size as the starting point of research, and discusses how Chinese consumer perceived risks influence online payment willingness. This study divides consumer perceived risks of online payment into eight dimensions: Economic risk, Functional risk, Private risk, Security risk, Time risk, Service risk, Psychological risk and Social...

Based on the user’s perceived value and perceived risk, this paper constructs the model of the willingness to use the willingness to pay the user, designs the corresponding questionnaire and conducts the online sample survey, and uses Excel and SPSS20.0 to analyze the theoretical model and research hypothesis, then puts forward some suggestions to promote the development of WeChat payment platf...

This paper reports a survey study of willingness to pay for air quality improvement in Sofia, Bulgaria. The stochastic payment card approach, which asks respondents the likelihood that she would agree to pay a series of prices, was employed to estimate individuals' willingness-to-pay distributions. The results show that people in Sofia were willing to pay up to about 4.2% of their income for an...

A study was undertaken in southern peninsular state of India, the Tamil Nadu State, to assess the farmers’ “Willingness to pay” (WTP) for receiving annual health care services to their dairy animals. The districts of the state were categorized as “Livestock developed” (LD) and “Livestock under developed” (LUD) based on initial base line developed. Contingent valuation (CV) approach was used to ...

value of tourism and recreation are direct values of the forest ecosystem and parks, which include the use of parks and forest for recreation, leisure, hiking, and aesthetic. in this study, hasht behesht park recreational value and willingness to pay (wtp) is defined and measured by using contingent valuation method (cv) and double-bounded dichotomous choice (ddc). for measuring the willingness...

This research was set to examine the factors influencing the willingness and the likelihood of Ghanaians to accept the capitation payment system under the National Health Insurance Scheme. Data was collected through the random sampling method in all the ten regions of Ghana. A probit estimation with marginal effects was adopted to examine the factors influencing the willingness and the likeliho...

All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies. 1 Accounting for respondent uncertainty to improve willingness-to-pay estimates ABSTRACT In this paper we develop an econometric model of willingness to pay that integrates data on respondent uncertainty regarding their ...

a study was undertaken in southern peninsular state of india, the tamil nadu state, to assess the farmers’ “willingness to pay” (wtp) for receiving annual health care services to their dairy animals. the districts of the state were categorized as “livestock developed” (ld) and “livestock under developed” (lud) based on initial base line developed. contingent valuation (cv) approach was used to ...

Credit card fraud is already a significant factor inhibiting consumer confidence in ecommerce. As more advanced payment systems become common, what legal and technological mechanisms are required to ensure that fraud does not do long-term damage to consumers' willingness to use electronic payment mechanisms?

Consumer adoption of smart phones is growing globally at an exponential rate presenting significant commercial opportunities for all organizations. The percentage of the population using mobile phones in Ireland is the largest in Europe, with market revenue of i2 billion in 2009, and 117.3 percent penetration. However, the commercial growth potential of smart phones is being hindered by an indu...