The credibility of website is a sort of psychological feeling, in other words, a sense of trust and its intensity towards the enterprise’s website produced by the customers from individual or collective perspective. The credibility of website has become a decisive factor for the website’s survival and an important driving force of promotion and market expansion. Currently, the credibility of we...

Managers at e-commerce firms are in need of proven methods for ongoing website evaluation. However, current approaches to website evaluation are not perfectly suited to the task at hand. This paper proposes a new business value-driven approach to website evaluation, which is theoretically grounded in the economic theory of production. We view online shopping as an economic production process in...

Managers at e-commerce firms are in need of proven methods for ongoing website evaluation. However, current approaches to website evaluation (e.g., user testing, inspection, inquiry) are not perfectly suited to the task at hand. This paper proposes a new business value-driven approach to website evaluation, which is theoretically grounded in the economic theory of production. We view online sho...

The Purpose of this paper is to have an overview of various quality models to evaluate the usability of website. It focuses on quality characteristics, quality measurement and evaluation methods for a website. It also analyses about various web metrics which are used to assess the website performance. It also gives an insight about quality evaluation framework comprising quality measurement, ch...

Today, how to evaluate and improve website link structure has become a crucial issue for website design and maintenance. In this paper, we propose a novel approach for evaluating and improving website link structure based on user behavior instead of complex semantic analysis. By considering both authors’ intention and users’ preference, the evaluation and improvement strategy is relatively reas...