With increasing number of young target customers uses social media and network, their point view about specific brands on internet become more important than past. Brand image customer relationship management a new focus for brand. Using case study, this paper proposes the between brand level messages distribution, recommendations to maximize impact distribution get in touch with customers. Thi...

in today’s fiercely competitive products market, product warranty has started playing an important role. currently, a large number of products are being sold with warranty policies in the form of free replacement warranty, pro-rata warranty, and combined warranty policies. pro-rata warranties are relatively a complex concept. the modeling of failures during the warranty period and the costs for...

5.1 INTRODUCTION Up to now, warranty cost models for new products have been analyzed. In view of the present day market, customers are more attracted towards the secondhand products. Thus the present and the succeeding chapters of this thesis focus on analyzing the secondhand products by providing two-dimensional warranty for such products. A two-dimensional warranty policy is characterized by ...

Warranty is an important factor of marketing products; however, warranty always involves additional costs to the seller and these costs usually depend on product reliability. Burn-in is considered as a part of the production process in which the manufactured products are operated under accelerated stresses for a short time period before their release and has been applied as a way for enhancing ...

In this paper a stochastic model for a single unit repairable system with Preventive Maintenance (PM) under warranty is analyzed in details by using supplementary variable technique. The cost of repair during warranty is born by the manufacturers, but warranty does not apply to product failure due to user-induced damage such as cracked screen or cracked casing, accident, misuse, physical damage...

currently, a large number of products are being sold with warranty policies. pro-rata warranties are relatively a complex concept. this paper focuses on developing a new pro-rata warranty policy. in this model components of the product are grouped into two disjointed sets, failures of components belonging to set one are covered by prw warranty and those components that belonging to set two are ...

Warranty is a powerful implement for marketing strategy that is used by manufacturersand creates satisfaction for consumers by ensuring to compensate for incorrect operation of the product. Warranty serviceresults ina cost named warranty cost for a manufacturer.This cost is a function of warranty policy, regions, and product failures pattern. Since this service coversthe cost of uncertain failu...

Usually the warranty data response used to make predictions of future failures is the number of weeks (or another unit of real time) in service. Use-rate information usually is not available (automobile warranty data are an exception, where both weeks in service and number of miles driven are available for units returned for warranty repair). With new technology, however, sensors and smart chip...