Europe with a long and proud tradition of dairy farming is about 105% selfsufficient in dairy products. This paper has been developed to answer the questions: (I) Should Europe continue to c o n m e a high level of dairy products? (2) Should Europe remain self-sufficient in dairy products? (3) If the answers to I and 2 are ‘yes’, is any change required in Europe’s attitude towards the use of da...

In order to develop the optimal mix of online and offline services for a particular product, marketers must determine which key attributes are perceived by their target market to be delivered better online or offline. A multipart survey was administered to assess how product attribute evaluations drive differences in online/offline shopping preferences between products, between consumers, and b...

Early prediction of software quality is important for better software planning and controlling. In early development phases, design complexity metrics are considered as useful indicators of software testing effort and some quality attributes. Although many studies investigate the relationship between design complexity and cost and quality, it is unclear what we have learned beyond the scope of ...

Why Perceptual Mapping? Most products and services have many physical and intangible attributes with varied consequences for a would-be purchaser. An automobile is not merely "an automobile." Rather, for a consumer, it is a bundle of objective and subjective characteristics (size, color, ease of handling, roominess, comfort, price, and so on) and consequences (such as feelings of pride, power, ...