In the urban development policy in China, city brands play an important role in setting targets for Chinese cities. These economic city brands, however, are not produced in an institutional vacuum: they are embedded in the visions national, provincial and municipal governments have for these cities, i.e., on multi-level governance. In this paper, a data-intense analysis of economic city brandin...

City branding is a common practice adopted by many cities in the context of intensified urban competition for mobile resources, markets, opportunities and attention. This paper examines the effectiveness of efforts to brand Beijing, the capital city of China. Based on an analysis of official branding strategies through the Olympics, and an attitudinal survey of peoples’ understanding of Beijing...

now days, citizens safety in urban spaces is one of the most important worries of urban managers. this may be reflected in different characters of urban spaces such as physical, social and economical and even political characters. with regard to increasing crimes and complexities of urban spaces, trying for achieve to sustainable, healthy and good cities mean in providing the safety environment...

In today's world, Abstract City-marketing and urban-branding strategies play an essential role in the tourism industry. Tourism activists compete with each other to attract more tourists their attractions. promoting a touristic attraction, branding, both physical spiritual aspects are crucial. Developing infrastructures, built heritage, iconic architecture is as well reinforcement of historical...

Kent markalaşması, kentin tüm pazarlama süreçleri sonucunda oluşan markaya işaret etmektedir, yani bir ilgili kurumlarının tasarladığı iletişim süreçlerini de kapsamaktadır. Turizm ise ulusun, ülkenin ya da uluslararası imajı üzerinde büyük etkisi olan başka pek çok alanı biçimlendirebilen sektördür. Dijital dönüşümle birlikte marka, bilinirliğini arttırmak ve ziyaretçi erişimini genişletmek am...

This research examined the corporate branding approaches and strategies adopted by six prominent Australian arts and cultural organisations. The aim of this exploration was to identify patterns in branding across different arts and cultural organisations, and attempt to provide an initial classification for understanding how these organisations approach branding strategy. We found that three fa...

how to achieve sustainable competitive advantage, the debate is in services, challenging, as known services are the intangible nature, heterogeneous and inseparable, so branding in this part with the goods sector faces different challenges and problems. therefore, this article aims to examine the factors affecting the coliseum branding tehran international fair has been made. first review the b...

Branding has become one of the most important determinants of consumer choices. Intriguingly, the psychological mechanisms of how branding influences decision making remain elusive. In the research reported here, we used a preference-based decision-making task and computational modeling to identify which internal components of processing are affected by branding. We found that a process of nois...