Persian  learners  of  English  often  avoid  attending  to  audience  considerations,  which  brings them  lower  scores.  The  present  study  was  conducted  in  a  major  university  in  Iran  to  help Persian learners develop a sense of audience awareness in writing. Thirty five Persian students of English  were trained  with a focus on process-oriented instruction. The intended task was a...

Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic comm...

BACKGROUND Knowledge Translation is a process that includes synthesis, dissemination, exchange and application of knowledge to improve the health, services and products In this study we have attempted to examine the knowledge translation practice and its perceived barriers on the universalities and research institutes (research sector) in Iran. METHODS Both qualitative and quantitative approa...

The purpose of the study is to create the advertising more effective to influence the audience being targeted. The study mainly concerned with the advertisement campaigns to target the audiences belonging from the different cultures. The theory posits that the combination of factors such as humor, medium uniqueness, marketing strategy, national cultures and consumer motives all constitute the e...