Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...

to study the effect of essential oils of medicinal plants on post-harvest stability of fruits quality and decay management of kinnow mandarin, this experiment was carried out as factorial in completely randomized design with four replications. essential oils of thyme, mint, fennel, rosemary, ajowan and cummin at two levels 500 and 750 ml/l were applied to wounded and non-wounded fruits, that ha...

Purpose: A proper service increases the customer satisfaction and positive word of mouth. The aim this paper is to find out impact retail quality store on patronage intention mouth towards organized industry.
 Design/methodology/approach: study data were collected from [location masked for blind review] using a structured questionnaire. sample 419 was used. structural model developed analy...

The authors propose that the semantic differential, an attitudinal scaling device, be employed by retailers and consumer service institutions to identify factors underlying consumer patronage decisions. Three specific areas of application described are (I) just prior to opening a new store, [2) shortly after a new store has opened, and (3j once a store has reached a stage of relative maturity. ...