Although leveraging is not the sponsor responsibility, a substantial number of research concluded that sponsorship effectiveness highly related to activeness sponsors leverage their investment. This discusses issues sponsorship, brand image as well strategies namely use leveraged packaging (SLP), association and co-visibility, TV emotional connections cause-related marketing (CRM). More studies...

the aim of this study was to survey sport sponsorship objectives of super league sponsors of iran. the method of this study was descriptive correlation. the statistical population consisted of all sponsors who sponsored 9 active sport fields in super league. the sample consisted of 134 sponsors. a research-made questionnaire was used to collect data; its content and face validity was confirmed ...

Today recommendations are used to improve the quality and the number of interactive TV services offered by providers all over the world. Their main goal is to recommend TV shows and TV events, sometimes combined with an automatic recording function. With the growing number of IPTV offers, the usage of recommendation systems will increase and help to personalize and individualize the TV viewing ...

the purpose of this study was to investigate the attitudes of managers in private companies towards sport sponsorship as an advertising tool. the method of this study was descriptive and survey and it was practical. the statistical population of research included all chief managers (executive officers, financial officers or sales officers) of private large productive companies in esfahan that w...

We set out to investigate whether TV ratings and mentions of TV programmes on the Twitter social media platform are correlated. If such a correlation exists, Twitter may be used as an alternative source for estimating viewer popularity. Moreover, the Twitter-based rating estimates may be generated during the programme, or even before. We count the occurrences of programme-specific hashtags in a...