نتایج جستجو برای: software as a service
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Excerpt] The purpose of this chapter is to present a model that integrates customer preferences and service design. In response to the need for interdisciplinary service management research, we present a framework that specifies the key elements of an integrated market utility-based model (MUM) and a method for determining optimal service designs based on customer needs and preferences. We also...
In this study, we employed institutional theory as a main framework and integrated it with concepts from diffusion of innovation and technology-organization-environment to examine a firm’s intention to adopt software as a service. We operationalized our assessment of a firm’s environmental pressures as mimetic, coercive and normative pressures and examined the moderating role of perceived techn...
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