Social proverbs contain life philosophies and experience as well as moral standards; aspects of social life are reflected in the mirror of social proverbs. Social proverbs are of both language and culture. Because of their abundant cultural information, social proverbs have been studied from the point of culture in many researches. Modern semiotics has been widely applied to cultural studies as...

The paper presents the outlines of a general, multidisciplinary theory of meaning based on the concept of value as a biological and social category, synthesizing ideas from biologically oriented psychology, semiotics and cybernetics. The theory distinguishes between four types of meaning systems: cue-based, association-based, icon-based and symbol-based , forming an evolutionary and epigenetic ...

The present study aims to investigate the system of the visual transitivity by analyzing the images of American English file (2014) and Cutting edge (2005) series based on Halliday’s (1976) systemic functional linguistics and Kress and van leuween’s (1997-2006) social semiotics. The system of visual transitivity refers to a type of process which determines how represented participants are label...

Sometimes, in order to mature, a methodology operates outside the mainstream for a period of time; it becomes the mainstream methodology only after this phase. This happened, for example, with neural networks, which appeared in the early 60's, but became the mainstream in research only 25 years later, after the development of the backpropagation algorithm as its learning algorithm. It happened ...

Data quality problems are widespread in practice, particularly in data warehousing and the implementation of enterprise resource planning systems. Attempts to define data quality include lists of data quality dimensions and more comprehensive theory-based frameworks. This paper extends the semiotics-based data quality framework proposed by Shanks and Darke. In particular, it discusses the socia...

The first lecture will present pictorial semiotics within the framework of general semiotic theory. It will construe semiotics as a particular point of view taken on everything which is human or, more generally, endowed with life, rather than simply the continuation of the mixed or separate doctrines due to Saussure and Peirce. The historical part will describe briefly the development of pictor...