Mobile Advertising, a wireless media, acts as an advertising tool for promoting goods and services. The mobile phone is no longer just communication since it has also become commercial channel of products Many companies are currently using Advertising potential marketing have profound influence on day-to-day business activities. So the present work to study attitude behaviour users toward SMS a...

Executive Summary Wireless advertising is a new, exciting marketing channel with unique features, still in its infancy. The ability to send out targeted, customised information directly to the pockets of the consumers is a very appealing concept to most advertisers. The predictions of future industry growth are skyrocketing and many players are eager to invest. However, many hesitate and some a...

Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper reviews mobile marketing and then investigates the most successful form of mobile communication, short message services (SMS), via a quantitative content analysis of the Fortune Global 500 Web sites and qualitative interviews with European experts. The content analysis explores the diffusion of SMS tec...

In the modern life, SMS (Short Message Service) is one of the most necessary services on mobile devices. Because of its popularity, many companies use SMS as an effective marketing and advertising tool. Also, the popularity gives hackers chances to abuse SMS to cheat mobile users and steal personal information in their mobile phones, for example. In this paper, we propose a method to detect spa...

In this work we discuss an approach to advertising over Internet using software agents. The agents represent users of mobile devices and service/product providers. The user agents autonomously analyze advertisements by cooperation and negotiation with provider agents and notify the user when interesting offers are found. Notifications and offer descriptions are sent using email, SMS messages an...

The use of mobile phones to deliver context specific information in the form of advertisements tailored to a user’s profile, location among other related characteristics has been on the increase in the last few years. Location, in particular, is a key attraction to businesses in the delivery of advertisements. However, the widespread adoption of these applications continues to be hindered by am...

Die besonderen Vorzüge von mobilen Endgeräten wie Mobiltelefonen und PDAs als Medium für Werbung werden in zahlreichen Publikationen erörtert, wobei meist ausgehend von den hohen Penetrationsraten dieser Geräte, der Möglichkeit der direkten Ansprache und ihrem Charakter als ubiquitäre Begleiter argumentiert wird. In der Praxis kommen bisher nur einfache Formen von Werbung mit mobilen Endgeräten...