This paper is a sequel to both Ash, Erd1⁄2os and Rubel [AER], on very slowly varying functions, and [BOst1], on foundations of regular variation. We show that generalizations of the Ash-Erd1⁄2os-Rubel approach imposing growth restrictions on the function h, rather than regularity conditions such as measurability or the Baire property lead naturally to the main result of regular variation, th...