This study was an attempt to investigate the application of Fairclough's (2003) Critical Discourse Analysis (CDA) approach and Social Semiotic Approach (SSA) proposed by Kress and van Leeuwen (2006) in analyzing ads discourse i.e. an approach that combines textual analysis with semiotic analysis in studying advertising. This combined approach was checked in two sample ads extracted from 'Time' ...

$EVWUDFW Our brains make up a series of signs and are engaged in making, manifesting or reacting to a series of signs: through this semiotic activity they are at the same time engaged in " being minds " and so in thinking intelligently. An important effect of this semiotic activity of brains is a continuous process of " externalization of the mind " that exhibits a new cognitive perspective on ...

This chapter presents a Modeling Language for Interaction as Conversation, named MoLIC, which is grounded in semiotic engineering. We will explore several alternative design solutions to illustrate the use of the language in diverse scenarios.

In the current revival of Gumperz’ notion verbal repertoire, which today is rather termed as communicative or semiotic some scholars tend to locate repertoires with individual speakers whereas others see them primarily emerging from particular spatial arrangements. What often underestimated in both approaches importance bodily and emotionally lived experience interaction. This experience, howev...

Online help systems are typically used as a last resource in interactive breakdown situations. In this paper, we present a method for building online help based on design models according to a semiotic engineering approach. We show the benefits of having designers explicitly communicate their design vision to users, and we also point at the need to foster a new culture for online help. We show ...

Since the start of new millennium, more diverse color expressions have appeared in design urban environments, especially global cities. In this article, notion “new colors” refers to emergence saturated colors and ways using them environments globally. With impact globalization disengagement from local materials, existing approaches seem be insufficient explain dynamic changes design. To unders...

We introduce the notion of open learner models as artifacts and resources, situated in school level to illustrate a context of multiple user types. We suggest a new direction for research, focussing on open learner models as a facilitator of communication from a semiotic engineering perspective.

The increasingly integrative use of images with language in many different types of texts in electronic and paper media has created an urgent need to go beyond logocentric accounts of literacy and literacy pedagogy. Correspondingly there is a need to augment the genre, grammar and discourse descriptions of verbal text as resources for literacy pedagogy to include descriptions of the meaning-mak...

This paper presented a multimodal discourse analysis of some visual images in the political rally discourse of 2011 electioneering campaigns in Southwestern Nigeria. The data comprised purposively selected political visual artefacts from political rallies across the six Southwestern States in Nigeria (Osun, Oyo, Ondo, Ekiti, Ogun, and Lagos). The data were analyzed using Halliday’s (1985) syste...