In his Course in General Linguistics, first published in 1916, Saussure postulated the existence of a general science of signs, or Semiology, of which linguistics would form only one part. Semiology therefore aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all these, which form the content of ri...

Sahaja product posters contain Islamic religious symbols to attract buyers. By using the semiotic analysis of Roland Barthes' model, this study aims describe myth values ​​contained in poster. The is done by finding a set signs ​​in poster, then analyzed based on significance first level and second significance. From stage, it produces myths that are attached product. commodification ​​is incor...