This study proposed and tested a model of consumer online buying behavior. The model posits that consumer online buying behavior is affected by demographics, channel knowledge, perceived channel utilities, and shopping orientations. Data were collected by a research company using an online survey of 999 U.S. Internet users, and were cross-validated with other similar national surveys before bei...

An arti"cial neural network (ANN) algorithm is proposed that incorporates both market segmentation and discriminant (regression) analysis of the segments. The method simultaneously estimates the models relating consumer characteristics to market segments, i.e., subjects are assigned to (unique) segments so that subjects within a class show similar purchase behavior and share the same characteri...

The environmental awareness movement that started towards the end of twentieth century has continued expanding. Recycling, or reusing waste materials as raw in manufacturing with varied methods, is an essential subject for today's society and business world. Operating eco-friendly primary concern green, social, sustainable marketing. According to scholars, sustainability should not be individua...

The advent of digital technology has brought significant changes to political life, particularly in the use big data for election campaigns. However, psychographics analysis raises concerns about manipulation human behaviour and potential harm it may cause. This article aims explore impact on society era need multiculturalism computer programming. study examine campaigns its society. Additional...

A display window or store is the shop’s that designed to items for sale attract customers stores. Window dressing depends on visual merchandising done make a better impression and implies something dishonest. Knowing customer from inside outside through demographic data like ages, psychographics, lifestyles, behaviors main factor must be kept in designer’s mind. The designer takes colors, light...

Abstract. Cases of bullying are still common in Indonesia. This case is not only found elementary schools, but also occurs university. The increase cases continues to every year. Starting from verbal with physical violence. causes the victim has an experience psychological traumatize, even having desire commit suicide. One efforts prevent this happening again make a public service advertisement...

Penelitian ini berisi kajian mengenai gambaran dan pengaruh dari faktor-faktor yang mempengaruhi keputusan konsumen menggunakan Accumulated Balance Payment System atau Paylater. mengunakan metode deskripstif kuantitatif dengan analisis Structural Equation Modeling software SmartPLS. Sumber data yakni primer sekunder bersumber online maupun offline. Hasil pengujian hipotesis menunjukkan variabel...